An Entrepreneurial Story – La Lechera
Colgate-Palmolive Company , a diversified U.S. company that manufactures and distributes household and commercial cleaning products, dental and personal care products and pet foods in the United States and in more than 200 countries and territories around the world. It is headquartered in New York City.
Colgate-Palmolive’s history dates back to the early 19th century when William Colgate, a soap and candle manufacturer, began selling his products in New York City under the name William Colgate & Company. After his death in 1857, the company was run by his son, Samuel Colgate, under the new name Colgate & Company. In 1890, Madison University in Hamilton, New York, was renamed Colgate University in recognition of the Colgate family’s long-standing financial support. The current corporate name was adopted in 1953.
Colgate & Company sold the first toothpaste in a tube, Colgate’s Ribbon Dental Cream, in 1896. In 1928 the company was bought by the Palmolive-Peet Company, whose founder, BJ Johnson, had developed the Palmolive soap formula in 1898. At the beginning of the 20th century, Palmolive, which contained palm and olive oil, was the world’s best-selling soap.
Commercials 80’90’s Costa Rica
Following Barratt’s death in April 1914, the Lever Brothers took control of A. & F. Pears. The takeover process was completed in 1920 and marketing and other ancillary functions were moved to Port Sunlight in northwest England, but production continued at Isleworth. By the late 1950s, each batch of soap (about 12 a day) was tested to ensure minimal levels of alkalis and fatty acids. Production moved to Port Sunlight in the 1960s when Unilever, successor to Lever Brothers, set up a cosmetic development laboratory in the former Isleworth factory. A serious fire completely destroyed the original factory.
Actress Lillie Langtry, famous for her ivory-white complexion, was the first woman paid to recommend a commercial product, advertising Pears Soap. Its cost was linked to its weight: it was paid “pound for pound”.
Between 1891 and 1925, Pears distributed her yearbooks, now popular with collectors. In the early 20th century, it made famous the annual “Miss Pears” contests, where parents would launch their daughters in the hunt for a lucrative “young brand ambassador” contract to use their image on packaging and in promotions. Many “Miss Pears” later became models or actresses.
Willie Wonka’s Song (Charlie and the Chocolate Factory)
Its creators, Emi and Jordi, began their training in the field of natural cosmetics, creating a wide range of products made with high quality vegetable oils together with active ingredients from plant extracts. Therefore, it is a brand rich in ingredients of vegetable origin and free of toxins (parabens, sulfates, mineral oils or other unnecessary additives).
It is a soap that I really liked, as it is ideal for sensitive and delicate skin, it is also very creamy and makes a very rich and pleasant foam. But what I loved the most about it was its soft and subtle scent, as it has a sweet and somewhat floral smell, thanks to the fact that it is rich in chamomile and oat extract.
This product also has relaxing, anti-inflammatory and antiseptic properties. And, the truth is that since I am using it in the shower, I am delighted with it, as it leaves the skin very soft, soothed, moisturized and not dry at all.
Its texture is very very creamy and especially soft, but its scent is quite subtle…, hehehe. It is a scent that is hardly noticeable, so if you are delicate with scents, you are going to love this product…. I would have liked to be able to appreciate it a little more…, to be honest…, but well!
La Carreta – Who do you have on your team?
With this fable, Pedro Alcalá, founder of Complexity & Innovation Hub (Cihub) and CEO of the Mexican Association of Corrugated Cardboard Industries (AMEXICCOR), explains much of the phenomenon of the pandemic in the business world. The comfort zone, like water rising in temperature, and the capacity for resilience, like the first frog, which, as soon as it felt in danger, moved and jumped.
The ability to adapt, he said, is fundamental to survive, but it is not a question of doing so if the business is no longer a business. Changing or reinventing the business model is undoubtedly the key to surviving this crisis. Business resilience as the main virtue to work on.
“And the fact is that other crises will come, energy, environmental, social, even security crises, and what will we do then? Let’s remember, for example, why the dinosaurs did not survive. Because they did not adapt. In this sense, business resilience requires innovating, changing the chip, imagining new ways of doing things, so that in the future companies will not be so vulnerable,” he added.